Akamai：2017在线零售网站性能状况报告（18页）.pdf

1、THE STATE OF ONLINE RETAIL PERFORMANCE SPRING 2017 The State of Online Retail Performance2 While almost half of all consumers browse via their phones, only 1 in 5 complete transactions on mobile (page 5). Optimal load times for peak conversions ranged from 1.8 to 2.7 seconds across device types (pag

2、e 6). Just a 100-millisecond delay in load time hurt conversion rates by up to 7% (page 7). Bounce rates were highest among mobile shoppers and lowest among those using tablets (page 9). Optimal load times for lowest bounce rates ranged from 700ms to 1.2s across all device types (page 10). A two-sec

3、ond delay in load time hurt bounce rates by up to 103% (page 10). Pages with the lowest bounce rates had start render times ranging from 0.9 to 1.5 seconds (page 12). A two-second delay correlated with up to a 51% decrease in session length (page 14). KEY INSIGHTS The State of Online Retail Performa

4、nce3 Whats the cost of a few seconds in the digital marketplace? Retail businesses today face enormous challenges in delivering the fast, reliable, 24x7 omnichannel experience that users demand. And those users wont wait around for you to get it right: 53% of mobile site visitors will leave a page t

5、hat takes longer than three seconds to load.1 In recent years, many leading retailers have discovered that the page load times of their websites and apps have a significant and measurable impact on metrics like conversions and engagement: Walmart saw up to a 2% increase in conversions for every seco

6、nd of improvement in load time. Every 100ms improvement resulted in up to a 1% increase in revenue. Fanatics shaved two seconds off its median page load time and almost doubled mobile conversions. Staples improved page load times by 1-6 seconds and improved conversions by 10%. You may already be fam