德勤：2016全球奢侈品力量报告全文（54页）.pdf

1、1Global Powers of Luxury Goods 2016 Global Powers of Luxury Goods 2016 Disciplined innovation 2Global Powers of Luxury Goods 2016 Contents Foreword 1 Top 100 quick stats 2 Global economic outlook 4 Discipline by design: luxurys new normal 7 Top 10 14 Top 100 highlights 16 Global Powers of Luxury Goo

2、ds Top 100 18 Geographic analysis 24 Product sector analysis 32 Newcomers 38 Fastest 20 40 M an analysis of merger and acquisition activity in the industry and discusses the key forces shaping the luxury market. The worlds 100 largest luxury goods companies generated sales of $222 billion in financi

3、al year 2014, 3.6 percent higher year-on-year. The average luxury goods annual sales for a Top 100 company is now $2.2 billion. The global luxury goods sector is expected to grow more slowly in 2016, at a rate many retailers may find disappointing. The growth rate is slowing in important markets suc

4、h as China and Russia, although some markets continue to perform well and there are pockets of opportunity across the globe. India and Mexico for example are growing quickly, and the Middle East offers further growth potential. There is a shift in the luxury path-to-purchase. Empowered by social net

5、works and digital devices, luxury goods consumers are dictating increasingly when, where and how they engage with luxury brands. They have become both critics and creators, demanding a more personalised luxury experience, and expect to be given the opportunity to shape the products and services they

6、 consume. Key findings from the report include: Discipline by design: luxurys new normal We are now entering the second half of the decade of change, which is expected to be characterised by discipline. Demand for luxury goods is still growing profitably despite economic challenges. Italy is once ag