毕马威：2016年香港电子商贸前景研究报告（附下载）（44页）.pdf

1、Outlook for e-commerce in Hong Kong gs1hk.org CEO and Consumer Perspectives In association with Table of contents P. 4 Executive Summary P. 6 Hong Kong consumers set to buy into online shopping P. 20 Are Hong Kongs CEOs ready and able to meet their e-commerce demands? 2016 KPMG, a Hong Kong partners

2、hip and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. GS1 Hong Kong is the local chapter of GS1, a not-for-profit, standards orgnaisation. GS1 is a regis-tered trademark of GS1

3、 AISBL. Case Studies Neil Galloway, Dairy Farm International Holdings 14 Luke Grana, GRANA 15 Roger Staeheli, Nespresso 16 CK Pak, Convenience Retail Asia 17 Kent Wong, Chow Tai Fook Jewellery Group 18 Samuel Lau, Kerry Logistics 19 Dr Guy Look, Sa Sa International Holdings 30 Steve Suh, Floship 31

4、Joseph Phi, LF Logistics 32 Malina Ngai, A.S. Watson Group 33 Jessie Ting, Hong Kong Post 34 Simon Wong Ka Wo, Kampery Group 35 Page 2016 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG Internationa

5、l”), a Swiss entity. All rights reserved. GS1 Hong Kong is the local chapter of GS1, a not-for-profit, standards orgnaisation. GS1 is a regis-tered trademark of GS1 AISBL. About the surveys: KPMG China and GS1 Hong Kong commissioned YouGov to conduct two surveys. The first was a survey of 500 consum

6、ers in Hong Kong and 500 consumers in mainland China to understand their current and future shopping attitudes and habits, and to pinpoint, from their perspective, the challenges and opportunities in Hong Kong and China for e-commerce and omnichannel business. The second was a survey of 225 CEOs in