普华永道：2020至2024年全球娱乐及媒体行业展望（英文版）(28页).pdf

1、Perspectives from the Global Entertainment it abruptly stopped the printing of 112 community and regional 2015201620172018201920202021202220232024 Global revenues (US$bn) Note: 2019 is the latest available data. 20202024 values are forecasts. Source: PwC Global Entertainment by 2024, the amount of m

2、obile data consumed will be 50% greater than the amount of broadband data. Historically, E Nigeria, India and Pakistan also boast double-digit CAGRs. Looking solely at consumer revenues, India, the fifth-largest economy in the world, is in clear first place with an 8.8% CAGR, helped by the fact that

3、 print revenues are still rising in many regions of the country. By contrast, in Western Europe and North America, which between them account for about half of global GDP, consumer growth above a 2% CAGR through to 2024 is rare; in Denmark, consumer revenues are actually expected to fall slightly. A

4、dvertising spending remains sluggish Cleavages can also be seen in advertisingat several levels. Although advertising typically tracks consumer spending activity, as noted, it is likely to be a laggard in this recovery; the global total will not regain its 2019 peak until 2022. Advertising in emergi

5、ng markets will thrive while developed markets will struggle. Belgium, for example, will see advertising revenues decline between 2019 and 2024 while Indonesia will see a 7.4% advertising CAGR through 2024. Growth will be sluggish in established markets in part because of their historic reliance on

6、print, television and radio advertising. As shown in the chart, above, in 2019, digital advertising revenues first caught up with non- digital advertising revenues. With the lines having crossed, digital advertising is expected to grow at a 4.8% CAGR through 2024 while non-digital advertising flatli