毕马威：消费者与新现实（英文版）（28页）.pdf

1、 COVID-19 pulse survey Wave 5 update September 2020 Consumers and the new reality Methodology overview To understand the lasting impact of COVID-19 on consumers needs, behaviors and preferences, KPMG International has sponsored a consumer pulse survey of over 70,000 consumers across 12 markets in si

2、x separate waves over 4 months. Each wave set out to determine how the evolution of COVID-19 is affecting consumer behavior and in turn, what implications this will have for organizations. This executive summary includes data from the Wave 1 to Wave 5 consumer pulse surveys, which took place between

3、 29May 24 August 2020. France, Germany, Italy, Spain and the UK Mainland China and Hong Kong (SAR), China Japan Canada and the US Brazil Australia Methodology Markets covered in the survey Consumers and the new reality2 2020 KPMG Huazhen LLP , a Peoples Republic of China partnership and KPMG Advisor

4、y (China) Limited, a wholly foreign owned enterprise in China and KPMG, a Hong Kong partnership, are member firms of the KPMG network of independent member firms affiliated with KPMG International Limited (“KPMG International”), a UK entity. All rights reserved. Overview Consumers expect to live wit

5、h COVID-19 for the long term Overview *Wave 5 data was collected from 1424 August 2020 Organizations which are most likely to prosper over the long term are those that: 1) adapt their business models and embrace the right type of partnerships fastest to the new reality, 2) rethink their cost of doin

6、g business across multiple facets, 3) demonstrate their purpose and prioritize personal safety for their employees and customers and 4) understand who their customers are, that their needs are changing quicker and brands will need to adapt faster. In our most recent consumer pulse survey*, we see co