埃森哲：COVID-19将如何改变零售消费者：数据驱动的消费者行为洞察-埃森哲（英文版）.pdf

1、NOWNEXTOUTMANEUVERUNCERTAINTY AUGUST 2020 Data-driven insights into consumer behavior Accenture COVID-19 Consumer Pulse ResearchWave 7 How is COVID-19 changing the retail consumer? 2 New and everlasting consumer behavior The COVID-19 pandemic has fundamentally changed the world as we know it. People

2、 are living differently, buying differently and, in many ways, thinking differently. Long-term trends have been accelerated. Changes anticipated over the next few years have occurred in the space of mere weeks. The impact is profound. Retailers are reshaping their businesses in real-time, to permane

3、nt effect. Our new Accenture COVID-19 Consumer Pulse Research, which we have been conducting every two weeks since March 2020, indicates that habits formed now will endure beyond this crisis, permanently changing what we value, how and where we shop, and how we live and work. Even as this crisis con

4、tinues to evolve, by exploring the changes that are happening now, we can consider what retail businesses should do today to outmaneuver uncertainty, and emerge stronger to be ready for whats next. 3 Consumers have changed how they live, work and shop and these changes are here to stay With consumer

5、s lives upended by the crisis, there have been substantial and lasting changes in the way people live, work and shop. As retail and leisure facilities reopen, our research explores how consumers are individually reshaping their lives for this new reality. Concerns for both health and finance continu

6、e to influence consumers attitudes and behaviors. In the last three months, personal health has remained the top priority for consumers, while fear over financial security has risen. Even as restrictions lift, retail footfall remains below pre-pandemic levels, and consumer confidence in visiting pub