1、NOWNEXTOUTMANEUVER UNCERTAINTY August 2020 NOWNEXT Regaining eminence and emerging stronger Navigating the human and business impact of COVID-19 in the communications industry 2 Contents INTRODUCTION CHAPTER 1: GLOBAL CONTEXT CHAPTER 2: COMMUNICATIONS INDUSTRY IMPACT CHAPTER 3: EMERGING STRONGER, WH
2、AT TO DO NEXT 3 8 16 45 INTRODUCTIONINTRODUCTION 3 4 OUTMANEUVER UNCERTAINTY Since the outbreak of the COVID-19 pandemic, communications businesses have played a crucial role in keeping the world working, connected and informed. As a result, the research we have conducted shows that communication se
3、rvice providers (CSPs) have increased the trust consumers and businesses place in them. CSPs have asserted their relevance and regained eminence as customers recognize that the services they provide enable their economic and social well-being. As countrywide lockdown measures are lifted, economies a
4、re re-opened and the world enters a new phase, CSPs can emerge stronger by building on that trust and relevance and developing new partnerships, products, services and business models to help people live, work and play in the Never Normal. 5 CSPs have played a crucial role in keeping our societies a
5、nd economies functioning since the outbreak of COVID-19, now they have an opportunity to build on trust and relevance gained Moving from Rapid Response to Never Normal CSPs have enabled loved ones to stay connected and economies to function since the COVID-19 pandemic began. The essential backbone t
6、hey provide has proven resilient and has enabled more than a billion workers and students in a matter of weeks to work and learn from home. As the world has changed, it opens new possibilities and opportunities for CSPs to emerge stronger by helping the world live, work and play in new ways. In our