冯氏集团利丰研究中心：2020年中国零售与电子商务季刊（英文版）（19页）.pdf

1、 Asia Distribution and Retail Teresa Lam Vice President TeresaL Christy Li Senior Research Manager ChristyL Yvonne Mok Senior Research Manager YvonneM Tracy Chan Research Manager TracyChanSY Fung Business Intelligence 10/F LiFung Tower 888 Cheung Sha Wan Road Kowloon, Hong Kong T: (852) 2300 2470 F:

2、 (852) 2635 1598 E: W: COVID-19 outbreak has taken a toll on Chinas retail sector in 1Q20 The COVID-19 outbreak which is now a pandemic is posing a challenge to many brands and retailers operating in China. The impact of the COIVD-19 on retail has already been partially reflected in the steep drop i

3、n retail sales growth for the January and February period, which is typically a booming period for consumption. Total retail sales of consumer goods fell by 20.5% yoy nominally in the first two months of the year, while catering sales dropped by 43.1% yoy. Most product categories recorded a signific

4、ant drop in sales, except for grain, oil and food, beverages, and Chinese and western medicines. Yet, shifts in online consumer spending habits amid the COVID-19 outbreak present exciting opportunities for online shopping and digital marketing. Brands and retailers increasingly turn their focus onli

5、ne; social commerce and livestreaming, in particular, become indispensable for brands and retailers to sustain business during the tough times. Meanwhile, surging demand for fresh food, groceries and consumer staples provides tremendous opportunities for fresh food e-commerce platforms and on-demand

6、 delivery providers. We believe the disease outbreak will linger for another 2-3 months in China. By then, consumption will gradually return to pre-outbreak levels. The governments determined efforts to support companies affected by the COVID-19 outbreak will help shore up business confidence. Certa