2020年商业趋势报告 -GlobalWebIndex（英文版）（40页）.pdf

1、 FLAGSHIP REPORT 2020 Commerce GlobalWebIndexs flagship report on the latest trends in commerce Each chart from our ongoing global research in this report contains a hyperlink that will bring you straight to the relevant question on our Platform, where you can investigate all data by demographics, o

2、ver time and among custom audiences. You can find the corresponding question to each chart in the right hand column, starting from left to right. Any charts which do not contain a hyperlink are from a GWI custom study. Custom study data is not available to explore on our Platform. RECREATE CHARTS FO

3、R YOURSELF Whats inside? 03 Introduction 04 Key insights 05 A new spending mindset 11 A turning point for commerce 19 The ecommerce landscape 23 Digital goods a custom recontact study from August 2020, conducted in the U.S. and UK only; as well as insights drawn from our new GWI USA dataset which su

4、rveys internet users aged 16+. INDEXES Throughout this report we refer to indexes. Indexes are used to compare any given group against the average (1.00), which unless otherwise stated refers to the global average. For example, an index of “1.20” means that a given group is 20% above the global aver

5、age, and an index of “0.80” means that an audience is 20% below the global average. 03 CommerCe Key insights 050604030201 Economic confidence saw a massive drop in Q22020. This is a sentiment felt most strongly in Europe, however, concern in other markets fluctuates just 7% of internet users in Chin

6、a expect their economy to get worse in the next 6 months; yet Chinese consumers are currently some of the most prudent in their spending habits. COVID-19 has had a global impact on commerce but its outcomes are highly diverse on a market-by- market basis. Every country had a different experience and