毕马威：2019年波兰奢侈品报告（英文版）（90页）.pdf

1、2 0 1 9 K P M G . P L The luxury goods market in Poland Luxury across generations 2020 KPMG Sp. z o.o., a Polish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), aSwiss entity. All right

2、s reserved. 3 C C Contents T H E L U X U R Y G O O D S M A R K E T I N P O L A N D C A R S . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5 C L O T H I N G A N D A C C E S S O R I E S . . . . . . . . . 2 8 R E A L E S T A T E . . . . . . . . . . . . . . . . . 3 4 H O T E L A N D S P A S E R

3、 V I C E S . . . . . . . . . . . . . . . . . . . . . 3 6 A L C O H O L S . . . . . . . . . . . . . . . . . . . . 4 0 P E R F U M E A N D C O S M E T I C S . 4 3 J E W E L L E R Y . . . . . . . . . . . . . . . . . . . 4 8 W A T C H E S . . . . . . . . . . . . . . . . . . . . . 5 0 A I R C R A F T . .

4、 . . . . . . . . . . . . . . . . . . . 5 4 Y A C H T S . . . . . . . . . . . . . . . . . . . . . . . . 5 6 21 L U X U R Y A C R O S S G E N E R A T I O N S P U R C H A S E S O F L U X U R Y G O O D S I N P O L A N D . . . . . . . . . . . 6 2 P E R C E P T I O N O F L U X U R Y I N P O L A N D . . .

5、. . . . . . . . . . . . . . . . . . 6 8 A T T R I B U T E S O F L U X U R Y G O O D S . . . . . . . . . 7 0 U S A G E O F L U X U R Y S E R V I C E S . . . . . . . 7 2 N E W M E D I A . . . . . . . . . . . . . . . . . . . . . 7 4 P E R C E P T I O N O F W E A L T H A N D O F R I C H P O L E S . . .

6、. . . . . . . 7 6 L U X U R Y I N P O L I S H F A M I L I E S . . . . . . . 8 5 D E M O G R A P H I C D A T A . . . . . . . . . 8 6 59 INTRODUCTION 5 K E Y F I N D I N G S 9 L U X U R Y G O O D S B U Y E R S I N P O L A N D A N D T H E I R F I N A N C I A L S I T U A T I O N A F F L U E N T P O L E