晨光股份：上海晨光文具股份有限公司2023年年度报告（英文版）.PDF

1、Annual Report 2023 1/224 Stock Code:603899 Short Name:M&G Corporation SHANGHAI M&G STATIONERY INC.Annual Report 2023 Annual Report 2023 2/224 Staying True to Original Aspiration and Forging Ahead Letter to Shareholders The year 2023 presented formidable challenges.Internationally,we confronted a com

2、plex environment and a sluggish economic recovery.Domestically,we grappled with diminishing external demand and subdued domestic consumption,exacerbated by a mix of cyclical and structural issues.Despite these trials,M&G remained steadfast and united,successfully navigating these challenges and main

3、taining robust and steady operations.The year 2023 was the third in the Companys new five-year strategy.Moreover,it marked a point of transition.During the course of the year,we were steadfast in our long-term perspective.By focusing on model stores,advancing our omni-channel layout and nurturing in

4、novative product capabilities,we ensure stable growth for our core traditional business.Meanwhile,our new business,including direct office supplies and large retail store,maintained rapid growth.We worked hard to advance policy development,doing so with a focus on the M&G Business System(MBS),digita

5、lization and talent cultivation.This boosted our operational efficiency and laid a solid foundation for the Companys sustainable development.In 2023,the Company recorded revenue of RMB23.35 billion,an increase of 16.78%,and a net profit attributable to its shareholders of RMB1.52 billion,an increase

6、 of 19.05%.We also celebrated Jiumu Stores seventh anniversary in 2023,a year in which we flourished.Jiumu Store recorded revenue of RMB1.24 billion,an increase of 52.58%,and a net profit of RMB25.72 million.Furthermore,the total number of Jiumu Stores exceeded 600.Finally,after seven years of dedic