德勤：2020年美国传媒娱乐产业展望报告-COVID-19危机（英文版）（17页）.pdf

1、draft COVID-19 outlook for the US media and entertainment industry May 2020 Technology, Media improve communications and customer service; and utilize advanced data, analytics, and artificial intelligence to deliver more fine-grained insights and segmenting. Building strong and sustained engagement

2、now can help even more once the economy recovers. This can not only deliver greater value to consumers, but also enhance advertising (more data around who is watching what) and improve financial returns (what content could potentially be more popularor cheaper to produce). Since content is a critica

3、l driver for retention on direct-to-consumer services, companies should seek ways to make more relevant content easier to discover and access. How to recover stronger than ever Questions to ask: How can customer service operating models better optimize for engagement? How can data about consumer pre

4、ferences enable 360-degree digital relationships with them? Which new digital channels are attracting consumers? How do they enable faster or cheaper engagement? M18 reduced venue capacity could be the new normal for some time. But a redesign to meet such requirements could be an opportunity to remo

5、del and optimize venuesfor example, more premium- style seating and services. This could differentiate the theater experience while potentially opening additional revenue streams. At the same time, venues could explore how they can affordably and dynamicallydeliver both live and broadcast experience

6、s to remote audiences. Questions to ask: Do ticket sales and event management systems have the capacity to manage new physical requirements? Can the systems handle consumer profiles and incentive programs? If venues must operate on reduced capacity for some time, what additional ways can they create