2019年印度媒体娱乐市场发展报告 - 印度工商联合会&安永会计事务所（英文版）（309页）.pdf

1、The era of consumer A.R.T. March 2020 Indias Media we expect it to overtake print by 2021 2020 estimates have been created prior to the advent of the coronavirus and we will update the same once we are in a position to quantify its impact. 11 Key trends in 2019 Growth was driven by direct-to-custome

2、r segments 39.8% 30.9% 20.3% 10.2% 9.5% 8.9% 8.3% 6.4% 5.0% -3.2% -7.5% Online gaming Digital media Animation and VFX Live events Filmed entertainment M it now comprises 13% of total digital segment revenues Animation and VFX segment benefjted due to increased demand from domestic content companies

3、(which produced over 1,600 hours of original OTT content, 1,800+ fjlms and over 200,000 hours of entertainment television) as well as international content companies producing ever larger amounts of content for both developed and growth markets Live events continued to entertain India in 2019, with

4、a growth in the number of event IPs launched, international formats coming into India, growth in ticketed events and digital activation Filmed entertainment segment saw its best ever domestic theatrical revenues (a record 17 Bollywood fjlms crossed INR100 crore) and growth in value of digital rights

5、, though overseas revenues fell slightly Music grew on the back of digital streamers reaching around 200 million due to the launch of a number of audio streaming platforms in 2019 and better implementation of performance rights collection mechanisms Television advertising saw 5% growth in 2019 due t

6、o large impact properties like the ICC World Cup and the general elections, while subscription grew 7.5% due to increase in end-customer prices OOH growth in 2019, was led by airport advertising, metro station naming rights and Indian Railways push to increase non-fare revenues Print readership fell