2020年重构电子商务报告：创建为客户为中心的数字体验工具包 - Episerver（英文版）（38页）.pdf

1、Reimagining Commerce 2020 Toolkit for Creating Customer-Centric Digital Experiences Page 2Reimagining CommerceEpiserver Table of Contents 03 Ever-Evolving E-Commerce 07 The Privacy/Personalization Balancing Act 11 Beyond Retail 15 Mobile First 21 The Rise of the Influencer Class 25 Shipping Costs Ar

2、e a No-Go 28 Couch Shoppers 31 Guidelines for Going Beyond 32 Methodology 33 Regional Findings Page 3Reimagining CommerceEpiserver Todays consumers are online more than ever. A mere click away from a new bluetooth speaker, jumbo package of toilet paper or fresh carton of strawberriesall of which arr

3、ive on their doorsteps within 24 hours modern shoppers have increasingly high expectations of the brands and retailers they do business with. Reaching customers in a cluttered digital landscape, however, is both mission-critical and frustratingly challenging. To better understand the state of global

4、 commerce in 2020, Episerver polled over 4,000 consumers across five key geographies: the U.S., U.K., Australia, Germany and Sweden. The following trends highlight the direction e-commerce is headed in 2020and how brands and retailers around the world can create experiences that cut through the clut

5、ter. Ever-Evolving E-Commerce Page 4Reimagining CommerceEpiserver Key Findings 04 Over 80% of consumers in each of the five countries we polled said theyre most likely to be on the couch when shopping online. Online shopping has become a passive activity for most of the worlds consumers, posing new

6、challenges and unique opportunities for brands and retailers to turn casual browsers into committed buyers. 01 76% of consumers would be dissuaded from making a planned purchase if shipping costs were too expensive. Its clear the Amazon effect has permeated consumer consciousness. Todays online shop