1、INTO THE NEW Provocative thinking, transformative insights, tangible outcomes WE, THE POST-DIGITAL PEOPLE Can your enterprise survive the tech-clash? TECHNOLOGY VISION 2020 #TECHVISION2020 From tech-clash to trust: organizations need to focus on value and values In a world where digital is everywher
2、e, peoples interactions across society are changing. They are reevaluating their relationships with businesses and governments. They are rethinking their actions in a globally interconnected economy and seeking more sustainable products and services. And they are reexamining whether the value that e
3、nterprises deliver is fully aligned with their core values. Technology is an intrinsic part of this process, to the point where it has become deeply embedded in how people work and live. Enterprises have furthered this reliance by weaving technologies into their product and service offerings and how
4、 they are delivered to customers. But the existing business and technology models that organizations have used for years are under increasing scrutiny. Despite broadly using and benefitting from technology, people are expressing concerns about how it is used and what it is used for. And they are adv
5、ocating for change. The message? In the future, people dont just want more technology in our products and services; we want technology that is more human. Enterprises that ignore this message will face an existential tech-clash, in which todays models are incongruous with peoples needs and expectati
6、ons. To avoid this impending crisis, companies must reexamine their fundamental business and technology models in a responsible wayto create a new basis for competition and growth. Trust and accountability are the new litmus tests for businesses in a world where digital is everywhere. Creating a mor