毕马威：2020年Covid-19危机下的媒体娱乐市场报告（英文版）（16页）.pdf

1、A media and entertainment sector perspective home.kpmg/in April 2020 https:/home.kpmg/in/covid-19 COVID-19: The many shades of a crisis Foreword The COVID-19 pandemic began at a time of increasing global economic vulnerability. There were already genuine concerns of falling consumption levels and in

2、vestment alongside rising unemployment. Brexit and the U.S-China trade war hadnt helped and there was a palpable sense of uncertainty. Most indicators now suggest that some of the largest economies stand on the precipice of the greatest real recession in nearly 100 years. As far-fetched as it seems

3、right now though, there will be a recovery and people are already asking: how different will the post-COVID-19 era be from the one we knew earlier? The most tangible effect we see is on technology adoption and general versatility with digital commerce and content. We anticipate a considerable accele

4、ration on both fronts for individuals and businesses, which should hopefully do as much for financial inclusion and e-governance, as for streaming services. There has been a perceptible increase in media consumption TV, digital and gaming especially during the last few weeks as people have remained

5、homebound. Monetisation of this trend could prove challenging however, as the media and entertainment sector in India derives a majority of its revenues from the advertising spend of other industries. The recessionary impact on FMCG, financial services, automotive and e-commerce, therefore could hav

6、e a knock- on effect. On the other hand, subscription revenues for the sector could improve over the medium term, as people are exposed and get accustomed to a greater variety of content during this lockdown period. This is predicated on new content being available quickly once the restrictions are