1、 EXECUTIVE SUMMARY Mobile Analytics Buyers Guide Software Provider and Product Assessment 2024 Information Services Group,Inc.2 ISG Buyers Guide:Mobile Analytics Mobile Analytics The processes and technology of the mobile analytics software industry play an instrumental role in enabling an enterpris

2、es business units and IT organization to optimize data in both tactical and strategic ways.To accomplish this,enterprises must provide technology to access the data,generate and apply insights from analytics,communicate the results and support collaboration as needed.ISG Research defines Mobile Anal

3、ytics as the ability to view and interact with data and analytics on all mobile devices,including phones and tablets.These capabilities can be delivered via native applications;responsive,web-based applications;or a combination.For many years,mobile analytics were delivered via third-party providers

4、 specializing in these applications.Today,nearly every analytics software provider offers a mobile application.The early days of mobile analytics preceded responsive,web-based displays.This also meant that mobile analytics were developed and maintained separately from desktop or laptop analytics.The

5、 premise behind these early mobile analytics efforts was to make them available to line-of-business workers as needed in the normal course of conducting business.Today,accessibility alone is not sufficient.Expectations for mobile applications have grown dramatically.Now,it means providing access to

6、rich,mobile analytics for a workforce seeking to conduct business in any location at any time.Many workers need these mobile capabilities to do their jobs as they switch between desktop/laptop devices when in the office and mobile devices when outside the office or even when attending an internal me