1、2024 HOLIDAY TRENDS REPORT September 2024As the holiday season approaches,a clear picture of consumer preferences begins to emerge.Shoppers are seeking DIY beauty solutions like builder gel for nails and hair styling products that allow them to achieve salon-quality results at home,reflecting a blen

2、d of convenience,affordability,and self-expression.Simultaneously,the balance between classic and innovative products,such as non-alcoholic tequila or creatine gummies,showcases a desire for fresh yet familiar experiences.This evolving landscape presents a valuable opportunity for brands to craft me

3、aningful narratives,not just sell products.By focusing on education,innovation,and DIY beauty experiences,brands can connect with consumers aspirations for both curiosity and celebration.Have questions?Request your free trial today for answers.Thank you,Olivier and Yarden,co-founders of SpateHOLIDAY

4、 TRENDS 20242DISCOVEREDBY SPATEThe trends in this report were uncovered using Spates dashboard.Discover how you can access exclusive insights,predictions,and trends to keep your brand ahead of evolving consumer preferences.BOOK A DEMO3METHODOLOGY:4THE METRICS:DATATRANSLATIONVolume:Monthly search vol

5、ume averaged over the last 12 monthsPredicted YoY:Year-over-year growth comparing search volume from December 2023 vs.predicted search volume for December 20245Spate collaborates with experts,Katie Stone,brand consultant and beauty writer,Nate Rosen,founder of Express Checkout,and Lisa Guerrera,co-f

6、ounder and CEO of Experiment,to analyze consumers current and future preferences across CPG categories.NATE ROSENFounder of Express Checkoutnate.rosen RosenZoneLISA GUERRERACo-Founder and CEO of Experiment|lisagrreraA WORD FROM THE EXPERTS6KATIE STONEBrand Consultant&Beauty/Wellness Writer itskaties