Innovid：2020年消费者态度调查(1页).pdf

1、 Hospitality & Tourism Learn More 5 0 5 0 5 0 5 0 5 0 41% 38% 34% 26% 21% 34% 33% 6% 4% 1% Tthi of consumers have made a purchase in 2020 as a direct result of an ad 40% of consumers are more likely to purchase via ads if the ad is personalized 29% For consumers who are poised to buy, personalizatio

2、n is critical to driving revenue. Personalization is Driving Business Outcomes 4 of consumers are more loyal to brands who provide a personalized experience 31% Consumers are more likely to click on these ads if personalized: Events, Offers, and Products of Interest Gain Traction 2 Mobile 32% Consum

3、ers want to be seen, understood, and shown advertising that matches their mindset in the moment and beyond. of consumers agree it is important that ads are personalized 43% of consumers like personalized ads of consumers like brands more when they personalize ads 30% Consumers are most likely to cli

4、ck on personalized ads on: 39% 31%29% Events that interest me Off ers on products Ive shown interest in New products or services I may like Ads about my local community or businesses Learn more about a relevant topic or subject Contextual Consumers experience personalization most often on: PC Smart

5、TV Gaming Consoles Other Consumer Receptivity to Personalized Ads is at an All Time High 1 Consumers pay the most attention to personalized social ads, followed closely by video and TV. 18% 17%17% 13% 2% Social AdsVideo Ads TV AdsBanner AdsAudio Ads Consumers are most receptive to personalized ads i

6、n retail. 26% 18% 14% 11%10% 6% 2% Retail Entertainment CPG HospitalityQSR Auto 2% Telco Finance 5 Retail and entertainment brands are reimagining flexibility and leaning into maximizing their message across platforms. Consumers identified the following brands as who are doing personalization well: