1、THE NEWS RADIO ADVANTAGEStation credibility extends to advertisers:92%of listeners pay attention to ads on news radioRadio beats TV news and social media as the most trusted source for news3/4 of listeners like to learn about local businesses through adsNEWS RADIONEWS RADIONEWS RADIONEWSTHE MARKETER

2、S GUIDE TOTrustworthy&brand-ready newsThe Marketers Guide to News Radio 2In todays fast-paced world,our lives are overflowing with information.Our phones never stop buzzing,social media is a constant distraction,and talking heads dominate TV news.Yet,Americans need credible news we can trust.The ans

3、wer?Local news radio.Whether its during a morning commute,a quick break at work,or the evening wind-down,millions of listeners turn to their trusted news radio stations for the latest updates,insights,and stories that shape their community and the world.For them,local radio isnt just another news so

4、urce;its a trusted voice thats deeply connected to the communities it serves.And that trust doesnt just stop at the news content it extends to the brands that partner with these stations.At Audacy,we understand this connection,and we know that when you advertise on our news radio stations,youre tapp

5、ing into something truly special:Americas most sought-after audiences.The Marketers Guide to News Radio 2The Marketers Guide to News Radio 3Americas most sought-after audiences choose newsMEET THEHEADLINEHOUNDSThe Marketers Guide to News Radio 3The Marketers Guide to News Radio 4According to a recen

6、t Stagwell news study,there are more news enthusiasts than any other segment of media consumers in the country.In fact news junkies are more prevalent than sports or entertainment fans.These are the individuals who are deeply engaged with the world around them,constantly seeking information,and turn