1、Christmas gifting trends report 2024U N I T E D S T A T E SA deep dive into the consumer habits and preferences of Christmas gift buyers in the US.US Christmas gifting trend report 20242Contents1Foreword2Report takeaways3Christmas gifting consumer insights4Holiday season brand buzz rankings5Methodol

2、ogyWith 82%of Americans celebrating Christmas and over 40%of those buying gifts for six or more people,the holiday season remains one of the biggest moments in the retail calendar.In this report,we take a deep dive look into the consumer habits and preferences of Christmas gift buyers including what

3、 they typically buy as gifts,where they are most likely to make their holiday season purchases,and when they start their festive season shopping.In addition,we look back at the buzziest brands from the festive period last year.US Christmas gifting trend report 20243Get in touchExplore our solutionsR

4、un a surveyForewordKenton BarelloVice President,YouGov Americahttps:/ Christmas gifting trend report 20244Report takeaways1.Getting into the spirit:Of the 82%of Americans that celebrate Christmas,42%typically buy gifts for 6 people or more.11%buy for 11-20 people.2.The festive price tag:Christmas gi

5、fters in America spent$368 on average last year.3.In the St.Nick of time:Men are more likely to be last-minute shoppers than their female counterparts,with 36%of male Christmas gift buyers starting their gift shopping in the month before Christmas(compared to 29%of women).4.Ho-ho-how Americans plan

6、to shop:64%of Christmas gift buyers plan to make most of their purchases online,while 36%plan to make most of their purchases in-store.This rises to 38%among those aged 35+.5.A snowball effect:36%of Christmas gift buyers aged 18-34 cite word of mouth as their main source of gifting inspiration,follo