1、Another retail thought leadership report brought to you in partnership with Retail EconomicsBattling Basket Abandonment ReportNo Margin for Error in Zero Tolerance EraExplore thought leadership with Retail EconomicsRetail EconomicsOur research features regularly in these media outlets:Battling Baske

2、t Abandonment ReportNo Margin for Error in Zero Tolerance Era2024 Edition|A Retail Economics-GFS PublicationContentsIntroductionSection 1:The true cost of basket abandonmentSection 2:Unpacking basket abandonmentTrend 1:Abandonment pressure across categoriesTrend 2:Delivery priorities for shoppersTre

3、nd 3:Consumers attitudes towards paid delivery and returnsSection 3:Strategies for tackling basket abandonmentConclusion351212172528313IntroductionAbandoned online shopping baskets continue to haunt retail sales performances.Nearly every abandoned cart tells a frustrating story of a lost sales oppor

4、tunity where customer needs are unmet.In this sequel to our first report(Battling Basket Abandonment:Mastering Delivery Choice&Convenience for Frictionless Shopping),we decode these stories to better understand the psychological and situational triggers that lead consumers to abandon their online pu

5、rchases at that critical click.In todays volatile retail landscape,basket abandonment costs UK retailers a staggering 34.4 billion annually,up 2.9 billion from last year,underscoring persistent challenges in meeting consumer expectations.Consequently,many retail brands still struggle to nailthis vit

6、al point of the customer journey.Unsatisfactory delivery and returns services risk basket abandonment-no matter how good a retailer or product is.Ultimately,theres heightened risk compared to last year.Economic pressures in 2024 are shifting to heighten the risk of deliver-related basket abandonment