1、IPL 2024 The annual report on the most valuable and strongest Indian Premier League brands December 2024Brand Finance IPL 10 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceIntroduction 5Ajimon Francis,Managing Director,Brand

2、Finance IndiaRanking Analysis 8Insights 18Brand Building through Sponsorship:19 Considerations for all Brands Hugo Hensley,Head of Sports Services,Brand FinanceIPL:The Data Behind the Numbers 23Scott Moore,Sports Services,Senior Consultant,Brand FinanceBrand Spotlights 27DP World 28Interview with Da

3、niel van Otterdijk,Group Chief Communications Officer,DP WorldMethodology 31Consulting Services 39Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a

4、 chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standard

5、s,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value

6、 of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe wor