1、1Loah,Fred Trevor,UK,Beverages Low and non-alcoholic drinks GoldTRENDS REPORT 2023-242Having looked through over 2,000 entries from over 64 countries submitted into the latest competition,weve had the privilege to witness trends and developments in packaging design from around the world.Weve identif

2、ied 10 key trends from these entries that are set to shape and influence packaging design in the year to come.Some have developed out of trends we observed in last years report and others are emerging trends that we are set to see carve the way forward to future developments in packaging design.Were

3、 delighted to share these insights with you here and hope you find them a useful guide to where the packaging design sector is today and where its headed to next!The Pentawards TeamINTRODUCTION Design With PurposePages 45Moving PartsPages 67Back To BasicsPages 89The Art Of Subtle DetailsPages 1011A

4、Closer LookPages 1213Making A StatementPages 1415Shadow PlayPages 1617Layering UpPages 1819Rock TexturesPages 2021All About The NumbersPages 22234When design transcends aesthetics to carry meaningful messages,this not only captures attention,but also sparks awareness and encourages positive actions.

5、It is an illustration of how design can be elevated to convey purpose,educate,and inspire action.LA PITAs BOSAI GIFT,designed for the Japanese earthquake-prone community,serves as more than just a product;its a solution to a critical problem,promoting preparedness and care.The packaging goes beyond

6、aesthetics by emphasising the significance of disaster prevention,and introducing a market where such gifts are given.The dual functionality of the packaging as a lantern during disasters adds a layer of purpose,ensuring that even the packaging contributes to safety and comfort.The caption on CAT FO