1、1Trends Report2024-25OT,BRAND FORMA,KAZAKHSTAN,BRAND IDENTITY&CONNECTED PACKAGING-PACKAGING BRAND IDENTITY PROJECTS-GOLDIntroductionSILVEREvery year,the Pentawards competition receives over 2000 entries from more than 60 countries,giving us sight of the latest,most innovative and influential packagi

2、ng designs from across the globe.This unique perspective enables us to identify significant trends and developments that are shaping and influencing our industry today,as well as emerging trends that are set to impact our network of brands and agencies in 2025.Our annual Trends Report for 2024 revea

3、ls ten key insights into the design direction of the packaging industry,supported by a snapshot of entries that showcase how each trend has been applied.While some trends are brand new,others have been highlighted for their endurance over the past few years developing and progressing as time goes on

4、.With that said,we are thrilled to share our latest trends report with you.The Pentawards Team3A ForewordThis year we also asked our 2024 Diamond winner This Way Up,whose winning design with OGT(One Good Thing)features in the Leave No Trace trend,to give us a thought to share with our community.“Gia

5、nt environmental challenges demand immediate,bold and extraordinary action.But the scale of the problem can leave consumers feeling powerlessly overwhelmed.However,as Van Gogh said:“Great things are done by a series of small things brought together.”As designers,we have the opportunity to design sol

6、utions that will provide everyday opportunities for consumers to help.If we all simply did One Good Thing to turn back the tide of waste blighting our countryside,then the combined result could be positively planet changing.And what if we could do it whilst enjoying a delicious high-protein,naturall