1、AUTOMOTIVE IMMERSIVE ENGINEERINGCONTENTSKEY FINDINGS.1STATE OF THE EXTENDED REALITY MARKET:SCALE AND GROWTH AREAS.1XR HARDWARE DIFFERENTIATORS.2AUTOMOTIVE TRENDS:SUPPLY CHAIN COMPLEXITY AND RETIRING WORKFORCE.3MARKET PAIN POINTS AND SOLUTIONS.4PAIN POINTS.4SOLUTIONS.5MIXED REALITY CAPABILITIES,APPLI

2、CATIONS,AND USE CASES.6KEY XR CAPABILITIES FOR AUTOMOTIVE:COLLABORATION,REVIEW,AND CREATION.6END USERS.6CASE STUDY:BAC.7RECOMMENDATIONS AND CONCLUSIONS.8ADOPTION BEST PRACTICES.8KEY TIMELINES.8AUTOMOTIVE IMMERSIVE ENGINEERINGMatilda Beinat,Research AnalystKEY FINDINGSSTATE OF THE EXTENDED REALITY MA

3、RKET:SCALE AND GROWTH AREASABI Research values the total market for connected cars at US$38.5 billion,reaching US$52.9 billion in 2030.Connected car hardware revenue reached US$15.3 billion in 2024,while services revenue reached US$26.8 billion in 2024.Within this market,Extended Reality(XR)usage in

4、 the transportation and automotive sector is expected to see an increase in revenue from US$290 million in 2024,reaching US$2.9 billion in 2030.Some key reasons for this increase in revenue are due to a noticeable shift in Electric Vehicles(EVs),as well as rapidly increasing product complexity and c

5、ustomer customization.For EVs at the moment,BYD and Tesla are key drivers for vehicle electrification.Governments worldwide are also encouraging this adoption through subsidies and stricter emissions regulations.The improved range of EVs is also making them more appealing to consumers.Increasing cus

6、tomizability,parts lists,material needs,and overall portfolio complexity is growing for both EVs and Internal Combustion Engine(ICE)vehicles.AUTOMOTIVE IMMERSIVE ENGINEERINGXR is an umbrella term that includes Augmented Reality(AR),Mixed Reality(MR),and Virtual Reality(VR),increasing by magnitude of