Food Industry Executive:2025年消费者食品趋势报告-从价格到价值(英文版)(38页).pdf

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Food Industry Executive:2025年消费者食品趋势报告-从价格到价值(英文版)(38页).pdf

1、2025 CONSUMER FOOD TRENDS REPORTFrom Price to PurposeSponsored by:Table of ContentsPart 1:Product Selection&Discovery04Part 2:Health&Nutrition10Part 3:Sustainability22Part 4:Trust&Food Safety282025CONSUMER FOOD TRENDS REPORTFrom Price to PurposeAs consumer preferences in the food and beverage indust

2、ry continue to evolve,manufacturers face the challenge of meeting the shifting demands of different generations and income groups while staying ahead of emerging trends.Our 2025 Consumer Food Trends Report reveals that while price and taste remain dominant factors in purchasing decisions,generationa

3、l differences significantly shape consumer behavior.While younger generations(Gen Z and Millennials)are increasingly influenced by health trends,sustainability,and transparency,Gen X and older consumers demonstrate more traditional yet discerning preferences.For food and beverage leaders,this report

4、 provides actionable guidance on targeting the right channels,meeting the health and sustainability preferences of younger consumers,and strengthening brand reputation through transparency and ethical practices.To stay competitive in a rapidly evolving market,food and beverage companies must align b

5、usiness strategies with consumer expectations prioritizing innovation,adapting operational strategies,and investing in tools and technologies that allow them to meet the needs of an increasingly conscientious and diverse consumer base.Executive Summary2 Food Industry Executive|Key Insights3Ingredien

6、t awareness grows:While protein content and natural ingredients matter most to consumers broadly,younger shoppers are more likely to value factors like non-GMO and organic certifications.Older generations show a more conservative approach,placing higher importance on nutritional fundamentals like lo

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