1、The 2024 Social Media Content Strategy ReportA Playbook for Every NetworkIntroductionThe more things change,the more consumers engageConsumers have an insatiable appetite for contenteven as the social media ecosystem becomes more complex.At the end of 2023,38%of all social media users anticipated th

2、ey would use more platforms in 2024.*All signs point to that prediction being spot-on.Compared to six months ago,most social users are just as engaged or interact with brand content more often on social.Despite AI-generated content inundating feeds,emerging networks adding even more channels and hyp

3、er-personalized algorithms creating niche bubbles,consumers have never been more plugged into brand content.02The 2024 Social Media Content Strategy R|SproutSocialHow much social media users have interacted with brands over the past six months48%36%16%MoreSameLessWhen we asked consumers which platfo

4、rms brands should stay away from,their#1 answer was somewhat surprising:none.Every network offers opportunities for finding and growing your community,because social users use every platform to meet different needs for connection and consumption.03The 2024 Social Media Content Strategy R|SproutSocia

5、lWhich platforms do social media users have profiles on?Consumer demographicAll social media users84%83%78%68%48%43%39%15%Gen Z91%67%83%86%51%52%26%17%Millennials86%87%80%73%47%42%45%17%Gen X78%92%74%54%48%36%46%13%Baby Boomers64%91%64%38%42%38%38%10%4The 2024 Social Media Content Strategy R|SproutS

6、ocial04The 2024 Social Media Content Strategy R|SproutSocialFor marketers,this is a call to action thats getting harder to answer.Brands need to meet their customers where they are(and want to interact)social media.But thats increasingly easier said than done.Social users are everywhere:the majority