1、How to Prepare for Peak SeasonWith UX examples from 9 big brand retailersTable of contentsHow to Prepare for Peak Season2Tip 1:test and promote early4Conclusion18Tip 2:simplify navigation,minimize information11About Contentsquare19Tip 3:optimize performance and eliminate friction 15Introduction3Head

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3、quist earitin nullendam illuptatio optate simolesto et aut el ium etur,ommolup.Chapter titleHow to Prepare for Peak Season3How to Prepare for Peak Season3Every visit and every click offers an opportunity to convert and retain a visitor or a missed opportunity and a waste of precious spend.And thats

4、particularly the case during peak seasons,the days around holidays when traffic gets a major boostand customers are more conversion-prone.According to our Peak Season Benchmark data,Black Friday was a bright spot in a tough year for retailers in 2023.Traffic shot up by+32.7%in volume during Black Fr

5、iday weekend from pre-peak levels.And conversion rates jumped,too,rising from 2.4%to 3.55%on Black Friday weekend.Peak season is a golden(and fleeting)opportunity to make a great impression on visitors,particularly first-time ones,and drive loyalty and retention as well as conversions.And with 2 in

6、5 visitors to retail sites in 2023 experiencing some form of frustration,providing a stand-out,seamless digital customer experience(CX)is crucial to making that impression.In fact,our data also shows that by removing key frustration factors like slow-loading pages and poor site response,retailers ca