1、2wunderkind.coThe Power of AcquisitionIn todays rapidly evolving digital landscape,the ability to acquire and leverage first-party data has become a critical differentiator for brands and marketers.First-party data information collected directly from an individual offers unparalleled accuracy,contro

2、l,and insights on your customers and prospects alike,while driving more personalized and effective marketing strategies.Collecting emails and mobile numbers,with consent,allows you to activate a number of marketing channels at scale.This includes email and SMS,which can be hyper-personalized and rea

3、ch consumers at a fraction of the cost of paid media.Furthermore,those channels are preferred by consumers for receiving offers and content from brands,as many studies have shown.First-party data is also the key to helping identity resolution partners,like Wunderkind,help recognize known contacts th

4、at appear as anonymous traffic on websites.Did you know that up to 90%of a brands traffic is unknown to them on any given visit?How about the fact that less than 5%of consumers will transact in a given site visit?Understanding who is on your site,along with what theyve browsed,clicked or added to a

5、cart,is the first step to getting them back to buy.Many email service providers(ESPs)can recognize a portion of your traffic and fire off an email offer for events like an abandoned cart,but identity resolution partners are in the business of recognizing a much larger percentage of anonymous traffic

6、.Doubling Down onFirst-Party Data AcquisitionThey also collect behavioral data on an individual across thousands of websites to optimize owned channels messages that convert.In fact,Wunderkind has identified up to 10 x more consumers and messaging opportunities from web visits than some of the large