1、NEW YEAR,NEW MEHealthier Choices,Smarter Spending:Consumer Trends Shaping 2025NEW YEAR,NEW ME2Consumers are opting for healthier options and saving dollars across categories in 2025The wellness industry continues to thrive,driven by strong demand across online and in-store channels.According to Reut

2、ers,Walmart saw a 27 percent surge in eCommerce sales during Q3 2024,largely attributed to growing interest in wellness,or Better for You products across Groceries and other categories with healthier options.At the same time,physical retailers are also seeing gains thanks to the Health&Wellness sect

3、or;Target experienced a 3 percent increase in in-store sales,attributing this growth to a focus on wellness categories being popular with younger shoppers.Overall,the global wellness economy has also shown resilience and growth.According to the Global Wellness Institute,the sector was valued at$4.9

4、trillion in 2019 before declining to$4.5 trillion in 2020 due to the COVID-19 pandemic.Recovery has been strong,with wellness real estate alone growing by 18.1 percent annually from 2019 to 2023,reaching 195 percent of its 2019 level.Theres no question that 2024 was an interesting year for commerce,

5、with notable economic shifts shaping the retail landscape.As detailed in our recent holiday guide,basket sizes continued to shrink year-over-year,dropping from 9 items in 2022 to just 6.1 items in 2024.So while consumers are opting for healthier options,they are also looking to save money where they

6、 can,being more intentional about their choices overall.As we look ahead to 2025,this guide explores the key trends,insights,and predictions for brands aiming to capture this expanding market and meet evolving consumer needs.We examined current trends across Grocery,Alcohol,Personal Care,and Health&