1、01Personal Finances:Charitable Giving,Open Banking&Data SecurityCONSUMER NAVIGATOR NOVEMBER 2024020202The survey was conducted by dentsu via Toluna,an online research panel.Administered on November 7th,2024.Distributed among a random sample of 1,000 U.S.respondents 18 years of age or older.Controls

2、for nationally representative weighting across age,gender,region,race and ethnicity(using the latest publicly available U.S.Census numbers)About this study03Contents1.Top Consumer Insights2.Charitable Giving Has a New Look3.The Modern Financial Relationship Paradox4.Ambivalence Surrounding Data Priv

3、acy5.Closing Thoughts0404Signs of disillusionment monetary donations.Americans are increasingly skeptical of donating money as a form of giving back.Many express a stronger interest in donating goods or volunteering their timeespecially Gen Z.This shift is fueled by growing frustration with what som

4、e see as corporate greed and a lack of transparency in how donations are used.The retail-charity connection:in-store giving dominates.Check-out donations,both in-store(45%)and online(32%),have become major channels for charitable giving,with spontaneous donors particularly likely to give at the regi

5、ster,those who plan their donations ahead of time opt for online check-out.The financial paradox:we crave choice yet long for simplicity.Nearly one-third of consumers say theyve expanded their financial relationships in the past three years.Millennials,leading this trend at 43%,are driven by the des

6、ire to chase the best rates and rewards.But this financial FOMO comes with trade-offs:40%find managing multiple accounts a time-consuming burden.The growing appeal of Open Banking.Interest in open bankingaccessing multiple financial accounts through a single platformremains relatively modest.However