1、Circana,LLC|For public use1Copyright 2024 Circana,LLC(“Circana”).All rights reserved.Circana,the Circana logo,and the names of Circana products and services are trademarks of Circana.All other trademarks are the property of their respective owners.Thanksgiving OutlookNovember 11,2024FOR PUBLIC USEWh

2、ats in store for the 2024 fall holiday CIRCANA INSPIRE Circana,LLC|For public use2 2Circana,LLC|For public useThanksgiving Outlook|EXECUTIVE SUMMARYNote:Sales uplift is defined as dollar sales for the two key Thanksgiving weeks in total vs.average weekly dollar sales for the calendar year.Source:Cir

3、cana POS data Thanksgiving isnt solely homemade.Pre-made contributions from restaurants and retailers are welcome at the table.Demonstrate support for the host by promoting shortcuts that bring something new or alleviate work.Thanksgiving is a cherished U.S.holiday,anchored by a shared meal on the f

4、ourth Thursday of November.Its also the second-largest food holiday of the year surpassed only by Christmas contributing a whopping$2.4 billion sales lift in 2023,compared to the average week.In this report,we serve up purchasing trends and behaviors leading to the fall holiday.Thanksgiving Trends I

5、n 2023 82%of the total four-week 2023 Thanksgiving sales uplift occurred the prior week and week of Thanksgiving.Promotions ramp up for Thanksgiving basket items in the run-up to the holiday,but the depth of discounts in 2023 was just a few percentage points higher than the average throughout the ye

6、ar.Nearly 80%of the main Thanksgiving meal is completely homemade,and 34%of respondents expect to pay more for Thanksgiving groceries but will purchase the same amount this year.OpportunitiesThe week prior and the week of Thanksgiving are critical sales drivers and can reshape typical purchase patte