1、CMO NavigatorM E D I A E D I T I O N -N O V E M B E R 2 0 2 402Beyond offering an insight into CMOs mindsets,this report also helps clients develop an understanding of the business climate that stakeholders in different sectors and different parts of the world are navigating.To better fulfill both o

2、bjectives,we decided to present Japan CMOs as a standalone audience in our regional deep dives,as our analysis showed that their sentiment and point of view is often at odds with their APAC colleagues.This report also leverages findings from our Consumer Navigator research platform and our recent st

3、udy,Consumer Vision 2035:The Era of the Insight-to-Foresight Pivot,to compare CMOs expectations for the future with those of the customers they serve.Overall,youll see in the report that most CMOs,and especially the Perceptive CMOs that are even more aligned to consumers vision of the future,are loo

4、king to invest in innovation initiatives as they look to differentiate from the competition and better prepare for a future in which brand-customer relationship will be profoundly transformed.With that in mind,lets dive into an Executive Summary of our findings!About the CMO NavigatorAt dentsu,we ar

5、e driven to innovate.Through innovation,we ensure the impact our clients need to drive growth in their business,while also generating a positive effect on the industry,society,and the world.Delivering innovation requires an understanding of consumer sentiment and of their expectations for the future

6、.At the same time,it is critical to understand brands challenges and opportunities to develop a unique point of view on how they can stand out and better prepare for whats next.This is why we launched the dentsu CMO Navigator as a companion piece to our Consumer Navigator research platform two years