1、the impact of marketing2024REBUILDING CAREERS MMforewordWe commenced our first Impact of Marketing report series in 2019,with a goal to understand the state of the UK marketing industry.It was unknown to us then how important the study would become in benchmarking marketings changing role in society

2、,during an incredibly turbulent time.We carried out our latest study during a pivotal period for UK marketing,“a moment where our industry seeks to rebuild but where we still face lingering challenges”.The changed circumstances of a post-pandemic world have resulted in rising costs,skills shortages,

3、global political unrest and environmental crises that require UK marketers to navigate an ever-more difficult landscape.The world has moved on a lot in the past 12 months and so this version has been updated for 2024 with brand new data from our members.Despite these hurdles,I remain confident in ou

4、r industrys ability to build back better.That is because over the last few years,we have witnessed the marketing profession truly elevate itself.When times seemed toughest,our industry was able to respond to challenging conditions and inspire others.We have seen marketers respond by reskilling and c

5、reating campaigns that have inspired a whole society to re-evaluate our actions,and ultimately,to be better.I am incredibly proud of what our sector achieved during times of national and indeed global turmoil.We are emerging from a moment in history where shopping habits,customer preferences,and exp

6、ectations of brands have experienced a watershed,with consumers regularly reassessing their brand loyalties.The first instalment of this series,Rebuilding Better Customer Experiences explored how marketers can adapt to the new normal and keep the customer at the heart of the business.The second repo