1、EUROPEANE-COMMERCEREPORT 2024EXECUTED BY:LIGHT VERSIONEcommerce Europe,representing the European digital commerce sector,would like to thank the Centre for Market Insights of the Amsterdam University of Applied Sciences for their ever-renewed commitment to making this report possible.This years edit

2、ion highlights the resilience of the European digital commerce sector in the face of many challenges it has been experiencing.In 2023,the total B2C European e-commerce turnover saw a modest growth of 3%,increasing from 864 billion to 887 billion.However,the landscape exhibited strong regional dispar

3、ities,speaking for urgent EU-wide action.Throughout 2023 and 2024,EU-based e-commerce players have been coping with various factors squeezing prices,such as inflation,negatively impacting the overall growth rate(-3%),harsh competition from non-EU based players(mostly coming from Asia)and the gradual

4、 implementation of the green and digital transitions.On top of these challenges,consumer expectations,notably for more sustainable products,are difficult to reconcile with the overall diminished purchasing power of consumers,who are not always ready or able to pay more.Finally,the“legislative storm”

5、which the outgoing EU mandate has brought about,has put additional pressure on the European e-commerce ecosystem to deliver on numerous policy objectives.To stabilise after a raft of bumpy years and continue growing,the e-commerce sector needs clear signals from lawmakers.These must acknowledge the

6、role of e-commerce as a driver of a revived European competitiveness,capable of generating substantial shared value allowing Member States to invest in public services and infrastructure,enhancing societal well-being.First and foremost,Ecommerce Europe and its members advocate for a level playing fi