1、01American MindsetCONSUMER NAVIGATOR NOVEMBER 2024020202The survey was conducted by dentsu via Toluna,an online research panel.Administered on November 12th,2024.Distributed among a random sample of 1,000 U.S.respondents 18 years of age or older.Controls for nationally representative weighting acros

2、s age,gender,region,race and ethnicity(using the latest publicly available U.S.Census numbers)About this study0303WHERE WEVE BEEN:THE PAST FOUR WAVESAUGUSTSEPTEMBEROCTOBERNOVEMBERContinued Financial WorryContinued Financial WorryConsumers feel worse about the shape of the economy.Fewer report being

3、able to afford necessary expenses this month.Consumers have been on a streak,reducing spend across goods for months.As US election ramps up,Live TV helps Americans keep up,while streaming offers escape.Divided Consumer SentimentDivided Consumer SentimentSome feel better about the current shape of th

4、e economy and the future.Still,half think the US is in a recession.Consumers continue to worry about affordability and prices.As US election draws close,Americans are ramping up time spend with election-focused content.Divided Consumer SentimentDivided Consumer SentimentConsumer perspective is divid

5、ed on the current shape of the US economy.Half of consumers think the US is in a recession.Division is also reflected in how consumers feel about their personal finances.A month out from the election,Americans are spending more media time keeping up with coverage.Confidence in the Future,Confidence

6、in the Future,While Currently Feeling BadWhile Currently Feeling BadMore Americans feel the US economy will get better in the near futureMore Americans feel their personal financial situation will get better in the near futureHowever,consumers continue to feel their current circumstances both econom