康奈尔大学约翰逊商学院:2024AI在零售行业中的应用研究报告(英文版)(33页).pdf

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康奈尔大学约翰逊商学院:2024AI在零售行业中的应用研究报告(英文版)(33页).pdf

1、1 Randy L Allen 2024 All Rights Reserved AI in Retail Research Report By Randy L.Allen Senior Lecturer This Photo by Unknown Author is licensed under CC BY-NC-ND Disclaimer:The views in this presentation are strictly the authors interpretation and not those of the Johnson Graduate School of Manageme

2、nt or Cornell University 2 Randy L Allen 2024 All Rights Reserved Executive Summary Based on this survey AI is still in the initial stages of adoption and usage in Retail.This is not surprising given the normal trajectory of adoption of innovative technologies.The indications that this is the curren

3、t state include the following findings.One executive stated“AI adoption in the retail sector is still very much in its infancy.General education and real-world use cases(which are still limited)are critical to garnering retail executive alignment,securing financial resources and hiring required tale

4、nt.”There is no agreement on a clear definition of what AI is at this time as we can see in exhibit 1.Only a little over half of the respondents see it as a catalyst for innovation currently.A similar number believe it is still in the early stages.Others see it as an extension of uses they have alre

5、ady employed such as machine learning.Exhibit 1 Companies have implemented AI but primarily in experimental or pilot stages today.Sixty-four percent of the companies are in that experimental or pilot stage.Exhibit 2 52739911051015202530354045NoneStudying andidentifyingpotential usagesExperimental or

6、pilot stagesUsing in front-end functionsUsing in back-end functionsCurrent Level of AI Usage40393229393401020304050An extensionof MachineLearningA tool forpredictiveanalyticsA catalyst forinnovationA tool fordataanalyticsA tool forefficiencywhose outputneeds humanrefinementStill in earlystagesRespon

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