1、SHOPPERPREFERENCEREPORTCANADA EDITIONThe shopping experiences consumers expect in 2024Canadian consumers evolving shopping patterns reveal a notablereturn to in-person retail experiences,alongside a strongpreference for a seamless shopping experience across all channelsonline and in-storewhich they

2、consider very important formaintaining brand loyalty.The Bazaarvoice Shopper Preference Report exploresconsumer behavior based on insights drawn from a surveyof 1,019 Canadian consumers,with millennials and Gen Zscomprising at least 37%of respondents.It appears that real testimonials,product videos,

3、or those createdby influencers significantly influence their purchasing decisions.The report also highlights Canadians openness to private-labelproducts and loyalty programs,offering brands and retailers anexcellent opportunity to capitalize on these preferences.For a deeper understanding of these i

4、nsights and their potentialimpact on your marketing strategy,delve into the full report.SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.2The shopping showdownCanadian shoppers,mirroring a global trend,are hitting stores moreas office returns rise.But many continue to embrace online opt

5、ions,highlighting the need for Canadian businesses to offer omnichannelretail experiences.3SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.Have you returned to a physical office for apercentage of your work week in 2023?Has your return to work led to you spending inphysical stores inst

6、ead of online?Yes 63%Yes 58%No 37%No 42%58%55%55%53%50%42%Since returning to the office,Canadian shoppers have shown acontinued preference for physical stores.4SHOPPER PREFERENCE REPORT|CANADA EDITION 2024 BAZAARVOICE,INC.Do you spend more money online or in-store shopping?23%More online52%More in-s