1、The enterprise guide to AI governance Three trust factors that cant be ignoredIBM Institute for Business Value|Research BriefThis Research Brief is part of an ongoing series of reports published by the IBM Institute for Business Value(IBM IBV)about generative AI and the opportunities and challenges

2、it presents to organizations worldwide.As business leaders adopt generative AI to boost competitiveness and increase productivity,leaders need information on the ever-shifting landscape.Other reports include:5 trends for 2024:Deep tech requires deep trust,The CEOs guide to generative AI:Risk managem

3、ent,and The CEOs guide to generative AI:Responsible AI&Ethics.ForewordPutting generative AI governance in contextThe enterprise guide to AI governance:Three trust factors that cant be ignored2In less than two years,generative AI,the latest evolution of artificial intelligence,has moved from novelty

4、to business necessity.With gen AI strategies shifting rapidly from exploring to focusing to expanding,77%of business leaders in a recent IBM IBV study say they are convinced that gen AI is not only market ready,but that quick adoption is necessary to maintain competitiveness.1IntroductionWhy AI gove

5、rnance matters more than everGen AI is cutting coding time from days to minutes,boosting content creation,personalizing customer and employee interactions,automating cybersecurity operations,and optimizing processes.But at the same time,AI-related risks are also on the rise:compliance and regulation

6、,data bias and reliability,and a loss of trust when users dont understand AI model operation and governance.Governance refers to the principles,policies,and responsible development practices that align AI tools and systems with ethical and human values.It establishes the frameworks,rules,and standar