1、Facebook&Instagram Advertising in JapanAn analysis of top social advertisers and creative strategy in the Japanese market0304050607 2023 Sensor Tower Inc.-All Rights Reserved|2IntroductionTotal SpendTop CategoriesTop AdvertisersBrand SpotlightsGeography BreakdownKey Takeaways0910 2023 Sensor Tower I

2、nc.-All Rights Reserved3JP147B Spend 750+Categories 14K Advertisers$982M Spend 185B Impressions 242K Creatives Pathmatics by Sensor Tower is excited to announce the release of Facebook and Instagram data in Japan,our first ever APAC country.Now,you can compare brands creatives,see historical impress

3、ions and seasonal spending habits,and gain visibility into top advertisers and categories for the country.One of the primary geographical requests from our customers,Japan ranks second in both display and mobile ad spending in Pathmatics supported countries,outside of the US.This report digs deep in

4、to the top advertisers and categories in Japan,in Q4 2023,and offers a powerful preview of insights into Japans growing social ad landscape.IntroductionBy the numbers 2023 Sensor Tower Inc.-All Rights Reserved|US$613MUS$369M4Advertisers invested nearly$1B across Facebook and Instagram in Q4 2023.Ins

5、tagram received$613M,representing+66%more than Facebook.The spend gap between the two social platforms was consistent across all three months of Q4.Advertisers in Japan prioritized Instagram over FacebookTOTAL SPEND Total Spend by Channel,Q4 2023 2022 Sensor Tower Inc.-All Rights Reserved 2023 Senso

6、r Tower Inc.-All Rights Reserved|5In Q4 2023,brands invested heavily in Jobs&Education advertising on Facebook&Instagram.Notably,Instagram topped Facebook by+$62M within Japans highest ranking category.Apparel ranked#2,driven by advertising from the Shein Group.TOP CATEGORIES Top Product Categories