1、State of Mobile Finance Apps 2024Discover the latest trends across finance and digital wallets on mobile-All Rights ReservedIntroduction/Overview 2This report offers a comprehensive analysis of the 2024 mobile financial services app market across key regions,including the US,Japan,China,Korea,Southe

2、ast Asia,India,Australia,and New Zealand.It examines download trends,spotlights high-growth segments within financial services categories,and highlights top-performing apps.Additionally,the report presents a case study on Binances strategies and successes in accelerating global adoption.Notes on mob

3、ile downloads and digital advertising estimates Sensor Towers download data are based on estimates from App Store and Google Play,provided by Sensor Towers App Performance Insights.This data excludes pre-installs,re-downloads,and downloads from third-party Android stores (Google Play is unavailable

4、in Mainland China).The digital ad spending and impressions estimates presented in this report were compiled by Sensor Towers Insights team using Pathmatics by Sensor Tower Digital Advertising Insights.The figures mentioned in this report reflect estimated ad investments made by advertisers through O

5、ctober 31,2024.Data includes select channels in each market.Figures in this report represent the totals for these channels only,not across all digital formats.Data Collection:Pathmatics collects a sample of digital ads from the web.In order to report the most complete picture of the digital advertis

6、ing landscape,we utilize two leading data sourcing technologies:panels and data aggregators.Pathmatics uses statistical sampling methods to estimate impressions,cost per thousand impressions(CPMs),and spend for each creative.Each impression served to our data aggregators and panelists is assigned a