1、 2023 Nielsen Consumer LLC.All Rights Reserved.GERMANY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,September 20242 2023 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in September:Compared to August,visitation rates are declining,likely due to the end of the summer season.Weekly visitation

2、rates are falling behind those of previous years,while there is a slight increase in less frequent monthly On Premise visits.Categories Drunk:Although loyalty to beer is declining,it remains evident.However,the value for money attribute is not as strong for the category as it once was.Gen Z consumer

3、s are still seeking new and exciting drink categories,which may have contributed to the strong performance of No/Low alcohol products.Prognosis for September:The visitation decline doesnt appear to be stopping anytime soon.Focusing on converting monthly visitors to more frequent ones could help miti

4、gate this trend.By encouraging more regular visits,businesses can maintain a steadier flow of customers and potentially soften the overall decline in visitation rates.Bilal KaddouriSUMMARYThe summer season,despite not having the best weather,is truly coming to an end.This leaves categories with high

5、 seasonality dependency needing to adjust and find new ways to maintain high consumption levels.The Aperitif category has sustained double-digit growth even in some colder months,potentially accelerating the decline of traditional categories like beer and wine.Earlier this year,the Statistische Bund

6、esamt published the 10-year growth rate of alcohol-free beer,a leading category in the no/low movement.The desire for no/low options continues to grow,with the category gaining+7pp compared to the previous year.Could combining this trend with the growing energy drink category lead to innovative new