1、Influencer Marketing Insights eBook2023 Consumer Trends:United States&Canada2Influencer Marketing Insights 2023 Consumer Trends:US&CAAbout this guideThe influence of social media has revolutionized the way we connect,communicate,and find new products.Influencers have become an essential part of mark

2、eting,and brands that effectively leverage this power can drive sustainable growth.Finding the right social platform and influencer to partner with is key to success.We have done the hard work for you by compiling consumer insights and tips to make navigating the creator economy easier.Enjoy this eB

3、ook and consider how adding a robust influencer strategy to your affiliate program can help you outperform your performance marketing goals.3Influencer Marketing Insights 2023 Consumer Trends:US&CATable of ContentsOur survey methodology.4Lets break it down.5The eyes have it.6Find your niche with the

4、 right influencer.7-8Yes,disclosure really matters.9The content sharing economy.10Winning content formats.11About measurement.12Increasing your discoverability.13Power through affiliate links.14 The always-on audience.15Purchasing power by age.16 Inspiration=purchase.17Payment&commissions.18Affiliat

5、e links for the win .195 tips to boost your influencer program.20Ready to learn more?.21Click the lines below to jump to a specific section in this report.4Influencer Marketing Insights 2023 Consumer Trends:US&CATo gain insights into consumers who shop on social media,we conducted a survey on their

6、opinions about influencers.The following consumer insights are taken from 1,500 respondents across the US and Canada.At Rakuten Advertising,our services navigate the influencer landscape,delivering tailored strategies for social media platforms.We provide strategy,insights,and ensure you are driving