1、Out of homedeliveryin Europe 2023PUDOs and automatedparcel machinesJune 2023 Media partners:Prepared with the support of:June 2024OUT OF HOMEDELIVERYIN EUROPE2024PUDOs and automated parcel machinesCONTENTSExecutive summaryIntroductionAbout the authors and partners Background to the reportChanging on

2、line shopper behaviour OOH PUDOs and APMsCountry analysisSupplementThe power of agnostic OOH networksA quick look at countries with OOH potential-MexicoGreen Last MileRe-commerceConclusions471325424664105116123128134140Media partners:Media partners:Prepared with the support ofEXECUTIVESUMMARYEXECUTI

3、VE SUMMARY4EXECUTIVE SUMMARY 1 Source 1:NATIONAL E-COMMERCEE-commerce in Europe has been steadily developing since the mid-90s,but it experienced a significant acceleration during the Covid-19 pandemic.2021 witnessed a rapid increase in e-commerce,which further heightened the demand for efficient la

4、st-mile solutions.Subsequently,the impact on consumer uncertainty caused by the war in Ukraine coupled with a return to the high street led to a dip in the market,with 2022 revenue dropping to USD 596 billion.However,the market is now gradually recovering with moderate inflation adjusted e-commerce

5、growth of some 2%in 20231.OOH delivery and e-commerce are mutually supportive,with OOH making e-commerce more financially and operationally viable and e-commerce driving the growth of OOH.Moreover,B2C e-commerce volumes have returned to growth mode with expected volume growth in 2023 at around 4.9%.

6、acording to data from our partner,Effigy Consulting*.Data includes 32 countries in Europe(with Ukraine,Russia and Turkey).This growth is actually higher than we expected at the beginning of the year,when the estimate was around 3.9%.With a 4.9%increase,total European volume in 2023 is estimated at a