1、ASEAN 500 2024 The annual report on the most valuable and strongest ASEAN brands November 2024Brand Finance ASEAN 500 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Alex Haigh,Managing Director,Brand Finance Asia PacificRanking Analysis 7Sector Analysis 16Brand V

2、alue Ranking(USDm)28Brand Spotlights 38PTT 39Interview with Kongkrapan Intarajang,Chief Executive Officer&President,PTT Public Company LimitedCelcomDigi 43Interview with Datuk Idham Nawawi,CEO,CelcomDigiMR D.I.Y.46 Interview with Alex Goh,Head of Marketing,MR D.I.Y.MB 49 Interview with Jose Teodoro

3、TG K.Limcaoco,President&CEO,MBCentara Hotels&Resorts 52 Interview with Tom Thrussell,Vice President Brand Marketing&Digital,Centara Hotels&ResortsDelta Electronics Thailand 56 Interview with Victor Cheng,CEO,Delta Electronics ThailandBPI 60 Interview with Jose Teodoro TG K.Limcaoco,President&CEO,BPI

4、Jollibee 64 Interview with Ernesto Tanmantiong,President&CEOMethodology 69Our Services 75Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartere

5、d accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is offi

6、cially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brand