1、amadeus- Amadeus IT Group and its affiliates and subsidiaries 1Mastering the GDS:A Guide to Effectively Engaging Travel SellersMastering the GDS:A Guide to Effectively Engaging Travel SellersNew research explores ways for hoteliers,destinations and airlines to leverage global distribution systems(GD

2、Ss)to successfully engage travel sellers using GDS advertising.2024 Global Travel Sellers Reportamadeus- Amadeus IT Group and its affiliates and subsidiaries 2Mastering the GDS:A Guide to Effectively Engaging Travel SellersContentsIntroduction.3About the Survey.4Price:travelers key concern.5Travel T

3、rends Based on travel sellers GDS usage.6A growing interest in door-to-door travel experiences.6The importance of sustainability.6Business and blended travel is up.7GDS usage is on the rise and continues to outpace other reservation channels.7Why are some travel sellers using the GDS more?.12The imp

4、ortance of rate parity.13Optimizing hotel content on Global Distribution Systems.13 GDS advertising:The art of being top-of-mind for travel sellers.14GDS ads influence travel sellers buying behavior.14Targeting international travelers:GDS advertising for destinations.15GDS advertising:Expanding airl

5、ines horizons.16Optimizing GDS advertising:Strategic insights and Amadeus recommendations.17 Amadeus comprehensive media solutions:Enhancing visibility and bookings for hoteliers and DMOs.18amadeus- Amadeus IT Group and its affiliates and subsidiaries 2Mastering the GDS:A Guide to Effectively Engagi

6、ng Travel Sellersamadeus- Amadeus IT Group and its affiliates and subsidiaries 3Mastering the GDS:A Guide to Effectively Engaging Travel SellersGlobal demand for travel shows no signs of slowing down in 2024,with many regions and markets on par with or surpassing 2019 hotel occupancy levels,accordin