1、MID-YEAR CONSUMEROUTLOOKGuide to2025Canadian editionAssess the global state of consumers:What has changed,what disruptions remain,and what companies need to anticipate in the next 12 to 18 months ahead2Welcome to Your2025StrategicGuideAs we move towards 2025,many Canadians are feeling worse off fina

2、ncially due to continued cost pressures.Although inflation is now beginning to ease,the compounding effects are still felt as what cost$100 in 2019 now costs$125.In this multifaceted analytical assessment of the state of consumers,we uncover what has changed,what disruptions remain,and what companie

3、s need to anticipate in the months ahead.This Canadian perspective of NIQs Mid-Year Consumer Outlook:Guide to 2025 will offer a detailed analysis of Canadian consumers and a strategic roadmap for engaging consumers in the next 12 to 18 months and beyond.2024 Nielsen Consumer LLC.All Rights Reserved.

4、3Guide to2025ExecutiveSummary1 State of Consumers:Measuring resilience and 2025 spending growth2 Consumption Drivers:As inflation shifts,will volume lift?3 Financial Polarization:Following the money with different consumer classes4 Redefining“Discount”:Sizing how consumers are shopping to stay ahead

5、5 Trends to Watch:Anticipating catalysts to change in 2025Navigate the shift from cautiouscautious to intentional intentional consumptionSources:1)NIQ 2024 Mid-Year Consumer Outlook,US,2)NIQ Retail Measurement Services via Global Strategic PlannerMonitor thepresent.2024 Nielsen Consumer LLC.All Righ

6、ts Reserved.Measure the past.Anticipate the future.Key Findings:Projected Canada inflation for 2024 and 2025 down to 1.9%However,42%of consumers feel they are worse off this year,up+5pts vs.YAConsumers are still spending more for less volume:$100 in 2019 purchases would cost$125 in 2024.If prices co