1、 2024 Merkle,Inc.All Rights Reserved.Confidential.2024 Global CMO NavigatorCX EDITIONO C T O B E R 2 0 2 42 2At dentsu,we are driven to innovate.Through innovation,we ensure the impact our clients need to drive growth in their business,while also generating a positive effect on the industry,society,

2、and the world.Delivering innovation requires an understanding of consumer sentiment and of their expectations for the future.At the same time,it is critical to understand brands challenges and opportunities to develop a unique point of view on how they can stand out and better prepare for whats next

3、.This is why we launched the dentsu CMO Navigator as a companion piece to our Consumer Navigator research platform two years ago.Initially focused on the North American market,this report marks the expansion of the survey,which was administered by B2B International in August 2024 to a global scope,c

4、overing 13 countries and reaching as many as 1,900+marketing leaders.This report is published by Merkle-dentsus global experience and transformation consultancy integrating data,design,technology,and strategy to power experience-led business transformation.It features a section that dives deep on CM

5、Os mindsets and plans when it comes to CX and digital transformation.About the Global CMO NavigatorIt is a companion piece to the Dentsu Creative 2024 CMO Survey and an upcoming CMO Navigator installment focused on media transformation.Beyond offering an insight into CMOs mindsets,this report also h

6、elps clients develop an understanding of the business climate that stakeholders in different sectors and different parts of the world are navigating.To better fulfill both objectives,we decided to present Japan CMOs as a standalone audience in our regional deep dives,as our analysis showed that thei