1、Decoding the digital home 2024How will you stand out in todays crowded digital home market?02How will you stand out in todays crowded digital home market?ContentsAbout this study.03Key insights from the 2024 research.04Detailed survey findings.061.Adoption drivers and barriers.062.Spending,switching

2、 and value for money.113.The downsides of digital demand.164.Changing value propositions.215.Customer experiences revisited.256.Seven digital home personas.29What are the next steps for service providers?.33The EY Decoding the digital home survey is designed to build a deeper understanding of changi

3、ng consumer behavior and attitudes involving technology,media and telecommunications products and services in the home.03How will you stand out in todays crowded digital home market?About this studyThe EY Decoding the digital home study is based on an online survey of 20,000 households in Canada,Fra

4、nce,Germany,Italy,South Korea,Spain,Sweden,Switzerland,the UK and the US.It was conducted in July and August 2024,updating previous annual surveys of multiple markets.The annual survey is designed to build a deeper understanding of changing consumer behavior and attitudes involving technology,media

5、and telecommunications products and services in the home.This years findings focus on topics such as:adoption drivers and barriers,value for money perceptions;harmful content;bundle appetite and customer experience imperatives,supported by specific,data-driven insights relating to connectivity,conte

6、nt and smart home technology.Additional analysis and insights are provided by the EY Global TMT team.2,500households1,000households2,500households2,500households5,000households2,500households1,000households1,000households1,000households1,000householdsSurveyed countries04How will you stand out in tod